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Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Project Hyacinth advertising report

Following Stage I of the advertising research, theAgency produced four new advertising concepts in theform of press advertisements for Project Hyacinth. Tnespecific objectives of the research were:1. To determine which of the concepts would makethe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Project Hyacinth advertising report. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-hyacinth-advertising-report


Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-research-into-three-advertising-approaches-for-town-house-crackers


Research reports

Report on qualitative research on advertising for Schwepper Russchian

Schweppes has developed a new mixer for vodka called Russchian. Saatchi and Saatchi Garland Compton Ltdhave produced a rough commercial 'the restaurant' and an alternative script of 'the apartment' basedon the theme of Russian lessons for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Report on qualitative research on advertising for Schwepper Russchian. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-advertising-for-schwepper-russchian


Research reports

Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

The company has developed a gloss paint, whichis perfectly safe, non-toxic and also exhibits a number ofother positive characteristics. The product concept which has derived from the properties ofthe paint itself is specially formulated for use in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-response-to-the-concept-of-quick-drying-enamel-on-behalf-of-donald-macpherson-s-ltd-


Research reports

Dairy box packaging research

The main objectives of the research were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dairy-box-packaging-research-11183


Research reports

Qualitative research into Vidor batteries

In order to supply dry-cell batteries that are as closeas possible to those that consumers ideally want, andin order to tell them about batteries in the mostmeaningful way, it is necessary as a first stage toexplore consumers' beliefs and attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Qualitative research into Vidor batteries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-vidor-batteries


Research reports

Prudential 'pace of mind' commercial pretest

Two double head versions of the new "Peace of Mind"commercial featuring home contents cover have beenproduced. Each commercial has the same soundtrack, butthey differ in their visual treatment.Research guidance was primarily required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Prudential 'pace of mind' commercial pretest. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/prudential-pace-of-mind-commercial-pretest


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development